International marketing
| Main Author: | Czinkota, Michael R |
|---|---|
| Other Authors: | Ronkainen, Ilkka. A |
| Published: |
Mason, Ohio:
Thomson / South Western,
2004.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxvii, 666 [42] p.: ill.; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324190468 International ed. |