Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J:
Prentice Hall,
2003.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xxvi, 627 [50] p.: ill; 25cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130351334 |