Chasing the monster idea : the marketer's almanac for predicting idea epicness
| Main Author: | Muwaw, Stefan |
|---|---|
| Format: | Open Shelf |
| Published: |
Hoboken:
John Wiley & Sons Inc.,
c2011.
|
| Subjects: |
| Physical Description: |
v, 217p.: ill.,col.; 18cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470915851 |