Selling in a new market space : getting customers to buy your innovative and disruptive products
| Main Author: | Burns, Brian G. |
|---|---|
| Other Authors: | Snyder, Tom U. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
c2010..
|
| Subjects: |
| Physical Description: |
vi, 232 p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780071636100 (alk. paper) |