Burns, B. G., & Snyder, T. U. (2010). Selling in a new market space: Getting customers to buy your innovative and disruptive products. New York: McGraw-Hill.
Chicago Style CitationBurns, Brian G., and Tom U. Snyder. Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products. New York: McGraw-Hill, 2010.
MLA CitationBurns, Brian G., and Tom U. Snyder. Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products. New York: McGraw-Hill, 2010.
Warning: These citations may not always be 100% accurate.