Designing brand identity : an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

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Main Author: Wheeler, Alina.
Format: Open Shelf
Language: English
Published: Hoboken, New Jersey :: John Wiley & Sons, Inc.,, [2013].
Edition: Fourth edition..
Subjects:
Online Access: http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html

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