Designing brand identity : an essential guide for the whole branding team
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...
| Main Author: | Wheeler, Alina. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Hoboken, New Jersey ::
John Wiley & Sons, Inc.,,
[2013].
|
| Edition: | Fourth edition.. |
| Subjects: | |
| Online Access: |
http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html |
| LEADER | 02251pamja2200349 4500 | ||
|---|---|---|---|
| 001 | 0000044588_0037 | ||
| 005 | 20170202090000.0 | ||
| 008 | 120523s2013 njua b 001 0 eng | ||
| 020 | |a 9781118099209 (cloth) | ||
| 020 | |a 9781118465011 (ebk) | ||
| 090 | 0 | 0 | |a HD69.B7 |b W44 2013 |
| 100 | 1 | |a Wheeler, Alina. | |
| 245 | 1 | 0 | |a Designing brand identity : |b an essential guide for the whole branding team |c Alina Wheeler.. |
| 250 | |a Fourth edition.. | ||
| 264 | 1 | |a Hoboken, New Jersey :: |b John Wiley & Sons, Inc.,, |c [2013]. | |
| 300 | |a x, 326 pages : |b color illustrations ; |c 29 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 314-315) and index. | ||
| 520 | |a "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- | ||
| 650 | 0 | |a Trademarks |x Design | |
| 650 | 7 | |a DESIGN / Graphic Arts / General | |
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Advertising |x Brand name products | |
| 650 | 0 | |a Branding (Marketing) | |
| 856 | 0 | 0 | |u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html |
| 856 | 0 | 0 | |u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html |
| 856 | 0 | 0 | |u http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html |
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| 999 | |a 0000065414 | ||
| 999 | |a 0000065415 | ||