International marketing

Main Author: Cateora, Philip R
Other Authors: Gilly, Mary C, Graham, John L
Format: Open Shelf
Language: English
Published: New York: McGraw-Hill Irwin, c2013.
Edition: 16th ed.
Subjects:
LEADER 00818pamja2200265 4500
001 0000043830_0008
005 20170103090000.0
008 120521s2013 nyua 001 0 eng
020 |a 9780073529974 (alk. paper)  
040 |a Ohiolink 
090 0 0 |a HF1416   |b .C38 2013 
100 1 |a Cateora, Philip R  
245 1 0 |a International marketing   |c Philip R. Cateora, Mary C. Gilly, John L. Graham. 
250 |a 16th ed. 
260 |a New York:   |b McGraw-Hill Irwin,   |c c2013. 
300 |a xxxiii, 638 p.:   |b col. ill.;   |c 29 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes indexes 
650 0 |a International business enterprises  
650 0 |a Export marketing  
700 1 |a Gilly, Mary C  
700 1 |a Graham, John L  
999 |a 0000063008