International marketing
| Main Author: | Cateora, Philip R |
|---|---|
| Other Authors: | Gilly, Mary C, Graham, John L |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill Irwin,
c2013.
|
| Edition: | 16th ed. |
| Subjects: |
| Item Description: |
Includes indexes |
|---|---|
| Physical Description: |
xxxiii, 638 p.: col. ill.; 29 cm. |
| ISBN: |
9780073529974 (alk. paper) |