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01024pamja2200265 4500 |
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20161229090000.0 |
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130118s2014 nyua b 001 0 eng |
| 020 |
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|a 9780078028984 (alk. paper)
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| 040 |
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|a Loc
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| 090 |
0 |
0 |
|a HF5415.13
|b .P473 2014
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| 100 |
1 |
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|a Perreault, William D.
|e author
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| 245 |
1 |
0 |
|a Basic marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University..
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| 250 |
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|a 19th edition..
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| 260 |
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|a New York, NY:
|b McGraw-Hill Irwin,
|c [2014].
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| 260 |
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|c (c) 2014.
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| 300 |
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|a xl, 725 pages:
|b color illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 700 |
1 |
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|a Cannon, Joseph P.,
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| 700 |
1 |
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|a McCarthy, E. Jerome
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| 999 |
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|a 0000062889
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