Basic marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D. (Author) |
|---|---|
| Other Authors: | Cannon, Joseph P.,, McCarthy, E. Jerome |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw-Hill Irwin,
[2014].
(c) 2014. |
| Edition: | 19th edition.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xl, 725 pages: color illustrations; 29 cm. |
| ISBN: |
9780078028984 (alk. paper) |