Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th edition.). New York, NY: McGraw-Hill Irwin.
Chicago Style CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th edition. New York, NY: McGraw-Hill Irwin, 2014.
MLA CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th edition. New York, NY: McGraw-Hill Irwin, 2014.
Warning: These citations may not always be 100% accurate.