Branding for dummies

Main Author: Chiaravalle, Bill
Other Authors: Schenck, Barbara Findlay
Format: Open Shelf
Published: Hoboken, NJ: John Wiley & Sons, Inc., c2015.
Edition: 2nd ed..
Physical Description: xii, 368p.: ill.; 23cm.
Bibliography: Includes bibliograhical references and index.
ISBN: 9781118958087