Contemporary marketing

Main Author: Kurtz , David L.
Format: Open Shelf
Published: Australia: Cengage, 2014.
Subjects:
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001 0000043205_0007
005 20160819090000.0
020 |a 9789670357348  
090 0 0 |a HF 5415 .K847 2014  
100 1 |a Kurtz , David L.  
245 0 0 |a Contemporary marketing   |c David L. Kurtz. 
260 |a Australia:   |b Cengage,   |c 2014. 
300 |a xvii, 557p.:   |b ill.;   |c 28cm. 
504 |a Includes bibliographies and index 
650 0 0 |a Marketing  
999 |a 0000060834