Contemporary marketing
| Main Author: | Kurtz , David L. |
|---|---|
| Format: | Open Shelf |
| Published: |
Australia:
Cengage,
2014.
|
| Subjects: |
| Physical Description: |
xvii, 557p.: ill.; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographies and index |
| ISBN: |
9789670357348 |