APA Citation

Mullins, J. W. (2009). Getting to plan B: Breaking through to a better business model. Boston, Mass.: Harvard Business Press.

Chicago Style Citation

Mullins, John W. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009.

MLA Citation

Mullins, John W. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009.

Warning: These citations may not always be 100% accurate.