Mullins, J. W. (2009). Getting to plan B: Breaking through to a better business model. Boston, Mass.: Harvard Business Press.
Chicago Style CitationMullins, John W. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009.
MLA CitationMullins, John W. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009.
Warning: These citations may not always be 100% accurate.