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| LEADER |
00842pamja2200241 4500 |
| 001 |
0000042800_0008 |
| 005 |
20160525090000.0 |
| 008 |
110107s2011 nyu b 001 0 eng |
| 020 |
|
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|a 9780814416686
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| 040 |
|
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|a ohiolink
|
| 090 |
0 |
0 |
|a HF5827.95
|b .S554 2011
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| 100 |
1 |
|
|a Silverman, George,
|d 1942
|e author
|
| 245 |
1 |
0 |
|a Secrets of word-of-mouth marketing :
|b how to trigger
exponential sales through runaway word of mouth
|c George Silverman.
|
| 260 |
|
|
|a New York:
|b American Management Association,
|c {2011}.
|
| 260 |
|
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|c (c)2011.
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| 300 |
|
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|a xiv, 258 pages;
|c 23 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 237-238) and index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Word-of-mouth advertising
|
| 999 |
|
|
|a 0000059364
|
