Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
| Main Author: | Silverman, George, 1942 (Author) |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
American Management Association,
{2011}.
(c)2011. |
| Subjects: |
| Physical Description: |
xiv, 258 pages; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (pages 237-238) and index |
| ISBN: |
9780814416686 |