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| LEADER |
00728pamja2200193 4500 |
| 001 |
0000042770_0001 |
| 005 |
20160523090000.0 |
| 020 |
|
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|a 9781625274496
|
| 090 |
0 |
0 |
|a HF5415.153
|b .K56 2015
|
| 100 |
1 |
|
|a Kim, W. Chan
|
| 245 |
1 |
0 |
|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Reně Mauborgne.
|
| 260 |
|
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|a Boston, Massachusetts:
|b Harvard Business Review Press,
|c 2015.
|
| 300 |
|
|
|a xxviii, 287 pages:
|b illustrations;
|c 25cm.
|
| 490 |
0 |
|
|a Harvard Business Review Press
|
| 504 |
|
|
|a Includes bibliographical references (pages 263-270) and index.
|
| 650 |
0 |
0 |
|a Market segmentation.
|
| 650 |
0 |
0 |
|a New products.
|
| 700 |
1 |
0 |
|a Mauborgne, Reně
|
| 999 |
|
|
|a 0000059327
|
