Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, ReneĢ |
| Format: | Open Shelf |
| Published: |
Boston, Massachusetts:
Harvard Business Review Press,
2015.
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| Series: |
Harvard Business Review Press
|
| Subjects: |
| Physical Description: |
xxviii, 287 pages: illustrations; 25cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (pages 263-270) and index. |
| ISBN: |
9781625274496 |