Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Main Author: Kim, W. Chan
Other Authors: Mauborgne, ReneĢŒ
Format: Open Shelf
Published: Boston, Massachusetts: Harvard Business Review Press, 2015.
Series: Harvard Business Review Press
Subjects:

PERPUSTAKAAN IP MARA

Call Number: HF5415 153 K56 2015
Accession Item Category SMD Status Due Date Notes
0000059327 OPEN SHELF BOOK AVAILABLE