Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Main Author: | Kim, W. Chan |
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Other Authors: | Mauborgne, ReneĢ |
Format: | Open Shelf |
Published: |
Boston, Massachusetts:
Harvard Business Review Press,
2015.
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Series: |
Harvard Business Review Press
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Subjects: |
PERPUSTAKAAN IP MARA
Call Number: |
HF5415 153 K56 2015 |
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Accession | Item Category | SMD | Status | Due Date | Notes |
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0000059327 | OPEN SHELF | BOOK | AVAILABLE |