Global marketing management
| Main Author: | Keegan, Warren J (Author) |
|---|---|
| Other Authors: | Green, Mark C |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
{2002}.
(c)2002. |
| Subjects: |
| Physical Description: |
xxv, 617 pages: illustrations; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130332714 |