Keegan, W. J., & Green, M. C. (2002). Global marketing management. Upper Saddle River, N.J.: Prentice Hall.
Chicago Style CitationKeegan, Warren J., and Mark C. Green. Global Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 2002.
MLA CitationKeegan, Warren J., and Mark C. Green. Global Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.