merentasi negara, budaya dan pasaran - Van Gelder, Sicco, 1964-; Haniza Lockman (Kuala Lumpur: Institut Terjemahan Negara Malaysia Berhad, 2011)
Unlocking Branding Potential Across Countries, Culture and Markets terbitan Kogan Page, London, United Kingdom."--T.p verso.
Keywords: Brand name products -- Planning; Brand name products -- Management; Branding (Marketing).; Export marketing