Marketing strategy : a decision-focused approach

Main Author: Walker, Orville C.
Other Authors: Mullins, John W.
Format: Open Shelf
Published: New York, NY: McGraw-Hill Irwin, c2014..
Edition: 8th ed..
Subjects:
LEADER 00624pamja2200205 4500
001 0000041946_0008
005 20160221090000.0
008 121010s2014 nyu 001 0 eng
020 |a 9780078028946  
040 |a LOC 
090 0 0 |a HF5415.13   |b .W354 2014 
100 1 |a Walker, Orville C.  
245 1 0 |a Marketing strategy :   |b a decision-focused approach   |c Orville C. Walker, Jr., John W. Mullins.. 
250 |a 8th ed.. 
260 |a New York, NY:   |b McGraw-Hill Irwin,   |c c2014.. 
300 |a xvi, 368p.:   |b ill.;   |c 25cm. 
500 |a Includes index. 
650 0 |a Marketing   |x Management.  
700 1 |a Mullins, John W.  
999 |a 0000056991