Description: Strategic marketing

Main Author:	Cravens, David W.
Other Authors:	Piercy, Nigel.
Format:	Open Shelf
Published:	New York: McGraw-Hill, c2013..
Edition:	10th ed..
Subjects:	Marketing > Management. Marketing > Decision making. Marketing > Management

Physical Description:	xviii, 653 p.: ill.; 27 cm..
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9780078028908