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| LEADER |
00704pamja2200229 4500 |
| 001 |
0000041945_0008 |
| 005 |
20160221090000.0 |
| 008 |
120329s2013 nyua b 001 0 eng |
| 020 |
|
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|a 9780078028908
|
| 040 |
|
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|a LOC
|
| 090 |
0 |
0 |
|a HF5415.135
|b .C73 2013
|
| 100 |
1 |
|
|a Cravens, David W.
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens, Nigel F. Piercy..
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| 250 |
|
|
|a 10th ed..
|
| 260 |
|
|
|a New York:
|b McGraw-Hill,
|c c2013..
|
| 300 |
|
|
|a xviii, 653 p.:
|b ill.;
|c 27 cm..
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Piercy, Nigel.
|
| 999 |
|
|
|a 0000056990
|
