Business marketing : connecting strategy, relationships and learning
Main Author: | Dwyer,F. Robert |
---|---|
Other Authors: | John F. Tanner |
Format: | Open Shelf |
Published: |
New York:
The McGraw-Hill Companies, Inc.,
c2006.
|
Edition: | 3rd ed. |
LEADER | 00571pamja2200181 4500 | ||
---|---|---|---|
001 | 0000040005_0004 | ||
005 | 20160120090000.0 | ||
020 | |a 9780071244381 | ||
020 | |a 0071244387 | ||
090 | 0 | 0 | |a HF5414 |b .D89 2006 |
100 | 1 | |a Dwyer,F. Robert | |
245 | 1 | 0 | |a Business marketing : |b connecting strategy, relationships and learning |c F. Robert Dwyer, John F. Tanner. |
250 | |a 3rd ed. | ||
260 | |a New York: |b The McGraw-Hill Companies, Inc., |c c2006. | ||
300 | |a xxix, 683p.: |b ill.; |c 25cm. | ||
504 | |a Includes index glossary | ||
700 | 1 | |a John F. Tanner | |
999 | |a 0000052544 |