Business marketing : connecting strategy, relationships and learning
| Main Author: | Dwyer,F. Robert |
|---|---|
| Other Authors: | John F. Tanner |
| Format: | Open Shelf |
| Published: |
New York:
The McGraw-Hill Companies, Inc.,
c2006.
|
| Edition: | 3rd ed. |
| Physical Description: |
xxix, 683p.: ill.; 25cm. |
|---|---|
| Bibliography: |
Includes index glossary |
| ISBN: |
9780071244381 0071244387 |