Dwyer,F. Robert, & John F. Tanner. (2006). Business marketing: Connecting strategy, relationships and learning (3rd ed.). New York: The McGraw-Hill Companies, Inc..
Chicago Style CitationDwyer,F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships and Learning. 3rd ed. New York: The McGraw-Hill Companies, Inc., 2006.
MLA CitationDwyer,F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships and Learning. 3rd ed. New York: The McGraw-Hill Companies, Inc., 2006.
Warning: These citations may not always be 100% accurate.