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| LEADER |
00763pamja2200229 4500 |
| 001 |
0000039517_0001 |
| 005 |
20150929090000.0 |
| 020 |
|
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|a 9781285187815
|
| 090 |
0 |
0 |
|a HF5821
|b .A383 2015
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| 245 |
0 |
0 |
|a Advertising & intergrated brand promotion
|c Thomas Clayton O'guinn, Chris T. Allen, Richard J. Semenik, Angeline Close.
|
| 250 |
|
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|a 7th ed..
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| 260 |
|
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|a Australia:
|b Cencage Learning,
|c c2015.
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| 300 |
|
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|a xx, 407p.:
|b ill.col.;
|c 28cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Direct marketing.
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| 650 |
0 |
0 |
|a Communication in marketing.
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| 650 |
0 |
0 |
|a Sales promotion.
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| 650 |
0 |
0 |
|a Advertising.
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| 700 |
0 |
0 |
|a O'guinn, Thomas Clayton
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| 700 |
0 |
0 |
|a Allen, Chris T.
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| 700 |
0 |
0 |
|a Close, Semenik Angeline
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| 999 |
|
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|a 0000051149
|
