Advertising & intergrated brand promotion
| Other Authors: | O'guinn, Thomas Clayton, Allen, Chris T., Close, Semenik Angeline |
|---|---|
| Format: | Open Shelf |
| Published: |
Australia:
Cencage Learning,
c2015.
|
| Edition: | 7th ed.. |
| Subjects: |
| Physical Description: |
xx, 407p.: ill.col.; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781285187815 |