The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency

Main Author: Sugiyama, Kotaro
Other Authors: Andree, Tim
Format: Open Shelf
Published: New York: McGraw-Hill,, c2011.
Subjects:
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020 |a 9780071748124  
090 0 0 |a HF6181.D4   |b S84 2011 
100 1 |a Sugiyama, Kotaro  
245 1 4 |a The Dentsu way :   |b 9 lessons for innovation in marketing from the world's leading advertising agency   |c by Kotaro Sugiyama and Tim Andree. 
260 |a New York:   |b McGraw-Hill,,   |c c2011. 
300 |a xxi, 310 p.:   |b ill.;   |c 22 cm. 
650 0 |a Advertising agencies   |x Management   |z Japan  
650 0 |a advertising  
650 0 |a Marketing   |x Management  
700 1 |a Andree, Tim  
999 |a 0000049817