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| LEADER |
01249pamja2200181 4500 |
| 001 |
0000039173_0001 |
| 005 |
20150702090000.0 |
| 020 |
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|a 9781118488768
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| 090 |
0 |
0 |
|a HF5415.1265
|b .S393 2014ab
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| 100 |
1 |
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|a Scott, David Meerman,
|e author,
|e narrator
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| 245 |
1 |
4 |
|a The new rules of marketing & PR : :
|b how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly
|c David Meerman Scott.
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| 250 |
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|a Completely revised & updated fourth edition ;Unabridged.
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| 264 |
|
1 |
|a [Rego Park] ::
|b Your Coach Digital,,
|c 2014.
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| 300 |
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|a 1 online resource (1 sound file (16 hr., 21 min., 12 sec.) ::
|b digital.
|
| 520 |
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|a The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real- world examples of success The New Rules of Marketing & PR 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300, 000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales..
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| 650 |
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0 |
|a Public relations
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| 650 |
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0 |
|a Internet marketing
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| 999 |
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|a 0000049681
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