The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real- world examples of success The New Rules of Marketing & PR 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300, 000 cop...
| Main Author: | Scott, David Meerman, (Author) |
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| Format: | Open Shelf |
| Published: |
[Rego Park] ::
Your Coach Digital,,
2014.
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| Edition: | Completely revised & updated fourth edition ;Unabridged. |
| Subjects: |
| Summary: |
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real- world examples of success The New Rules of Marketing & PR 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300, 000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.. |
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| Physical Description: |
1 online resource (1 sound file (16 hr., 21 min., 12 sec.) :: digital. |
| ISBN: |
9781118488768 |