Walker. (2006). Marketing Strategy: A decision-Focused approach (5th ed.). New Yoark: McGraw-Hill.
Chicago Style CitationWalker. Marketing Strategy: A Decision-Focused Approach. 5th ed. New Yoark: McGraw-Hill, 2006.
MLA CitationWalker. Marketing Strategy: A Decision-Focused Approach. 5th ed. New Yoark: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.