Marketing Management : A Strategic decision-making approach
| Other Authors: | Mullins, |
|---|---|
| Format: | Open Shelf |
| Published: |
New Yoark:
McGraw-Hill,
c2005
|
| Edition: | 5th ed |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiv 520p: ill; 26cm. |
| ISBN: |
0071251820 |