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|a 9780500515402 (hbk.)
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|a 0500515409 (hbk.)
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|a HF5823
|b .P73513 2010
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|a Pricken, Mario.
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|a Clou.
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|a Creative strategies : :
|b idea management for marketing, advertising, media and design /
|c Mario Pricken..
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| 260 |
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|a London ;
|a New York ::
|b Thames & Hudson,,
|c 2010..
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| 300 |
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|a 311 p. ::
|b col. ill. ;;
|c 27 cm..
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| 500 |
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|a Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
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| 504 |
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|a Includes bibliographical references (p. 309-311) and index.
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|a Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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| 650 |
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|a Creativity in advertising.
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| 650 |
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|a Advertising campaigns.
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|a 0000035468
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