Creative strategies : : idea management for marketing, advertising, media and design /
| Main Author: | Pricken, Mario. |
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| Format: | Open Shelf |
| Published: |
London ; New York ::
Thames & Hudson,,
2010..
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| Subjects: |
| Item Description: |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. |
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| Physical Description: |
311 p. :: col. ill. ;; 27 cm.. |
| Bibliography: |
Includes bibliographical references (p. 309-311) and index. |
| ISBN: |
9780500515402 (hbk.) 0500515409 (hbk.) |