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| LEADER |
01127pamja2200217 4500 |
| 001 |
0000026277_0009 |
| 005 |
20161117090000.0 |
| 002 |
0000000995 |
| 008 |
120210 |
| 020 |
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|a 9780071748124
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| 090 |
0 |
0 |
|a HF6181.D4
|b .S843 2010
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| 100 |
1 |
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|a Sugiyama, Kotaro
|
| 245 |
1 |
4 |
|a The Dentsu way :
|b 9 lessons for innovation in marketing from the world's leading advertising agency
|c by Kotaro Sugiyama and Tim Andree.
|
| 260 |
|
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|a New York:
|b The McGraw Hill Companies,
|c c2010.
|
| 300 |
|
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|a xxi, 310 p.:
|b ill.;
|c 22 cm.
|
| 505 |
|
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|a The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Advertising agencies
|x Management
|z Japan
|
| 700 |
1 |
|
|a Andree, Tim
|
| 999 |
|
|
|a 0000031167
|
