Entrepreneurship
| Main Author: | Hisrich,Robert D |
|---|---|
| Other Authors: | Shepherd, Dean A., Peters, Michael P. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2008.
|
| Edition: | 7th ed.. |
| Subjects: |
Table of Contents:
- The entrepreneurial perspective
- The nature and importance of entrepreneurs
- The entrepreneur and intrapreneurial mind
- The individual entrepreneur
- International entrepreneurship opportunities
- Creating and starting the venture
- Creativity and the business idea
- Legal issues for the entrepreneur
- The business plan: creating and starting the venture
- The marketing plan
- The organizational plan
- The financial plan
- Financing the new venture
- Sources of capital
- Informal risk capital and venture capital
- Managing, growing, and ending the new venture
- Entrepreneurial strategy: Generating and exploiting new entries
- Strategies for growth and managing the implications of growth
- Accessing resources for growth from external sources
- Going public
- Ending the venture