Online marketing : a customer-led approach

Main Author: Gay, Richard.
Other Authors: Charlesworth, Alan., Esen, Rita.
Format: Open Shelf
Published: New York: Oxford University Press, 2007
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100 1 |a Gay, Richard. 
245 0 0 |a Online marketing :   |b a customer-led approach   |c Richard Gay...(et al.)... 
260 |a New York:   |b Oxford University Press,   |c 2007 
300 |a xvi,538 p.;   |c 25 cm. 
700 0 |a Charlesworth, Alan. 
700 0 |a Esen, Rita. 
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