Marketing strategy : a decision-focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd, Harper W., Larreche, Jean-Claude., Mullins, John W. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
2006
|
| Edition: | 5th ed. |
| Physical Description: |
x1vi, 1610p.: ill.; 25cm. |
|---|---|
| ISBN: |
0071116745 |