APA Citation

Walker, O. C., Boyd, H. W., Larreche, J., & Mullins, J. W. (2006). Marketing strategy: A decision-focused approach (5th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Walker, Orville C., Harper W. Boyd, Jean-Claude Larreche, and John W. Mullins. Marketing Strategy: A Decision-focused Approach. 5th ed. Boston: McGraw-Hill Irwin, 2006.

MLA Citation

Walker, Orville C., Harper W. Boyd, Jean-Claude Larreche, and John W. Mullins. Marketing Strategy: A Decision-focused Approach. 5th ed. Boston: McGraw-Hill Irwin, 2006.

Warning: These citations may not always be 100% accurate.