Marketing strategic : a decision-focused approach

Main Author: Walker, Orville C.
Other Authors: Mullins, John W., Boyd, Harper W., Larreche, Jean-Claude.
Format: Open Shelf
Published: New York: The McGraw-Hill Companies, Inc, 2006
Edition: 5th ed.
Series: McGraw-Hill International Edition
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248 1 0 |n Tahun 5. - 2003. - Bangi, Selangor : Penerbitan Pelangi 
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