Marketing strategic : a decision-focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W., Boyd, Harper W., Larreche, Jean-Claude. |
| Format: | Open Shelf |
| Published: |
New York:
The McGraw-Hill Companies, Inc,
2006
|
| Edition: | 5th ed. |
| Series: |
McGraw-Hill International Edition
|
| Physical Description: |
x1vi, 1610p.: ill.; 25cm. |
|---|---|
| ISBN: |
0071116745 |