Walker, O. C., Mullins, J. W., Boyd, H. W., & Larreche, J. (2006). Marketing strategy: A decision-focused approach (5th ed.). New York: The McGraw-Hill Companies, Inc.
Chicago Style CitationWalker, Orville C., John W. Mullins, Harper W. Boyd, and Jean-Claude Larreche. Marketing Strategy: A Decision-focused Approach. 5th ed. New York: The McGraw-Hill Companies, Inc, 2006.
MLA CitationWalker, Orville C., John W. Mullins, Harper W. Boyd, and Jean-Claude Larreche. Marketing Strategy: A Decision-focused Approach. 5th ed. New York: The McGraw-Hill Companies, Inc, 2006.
Warning: These citations may not always be 100% accurate.