Marketing management
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C., Boyd, Harper W., Larreche, Jean-Claude. |
| Format: | Open Shelf |
| Published: |
New York:
The McGraw-Hill Companies, Inc,
2005
|
| Edition: | 5th ed. |
| Series: |
McGraw-Hill International Edition
|
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