Marketing management

Main Author: Mullins, John W.
Other Authors: Walker, Orville C., Boyd, Harper W., Larreche, Jean-Claude.
Format: Open Shelf
Published: New York: The McGraw-Hill Companies, Inc, 2005
Edition: 5th ed.
Series: McGraw-Hill International Edition
LEADER 00950pamja2200265 4500
001 0000023616_0012
005 20150127090000.0
002 000001517
020 |a 0071251820  
039 |a 200504261209  |b anisatul  |c 200504081205  |d cherohana  |c 200504081204  |d cherohana  |c 200504081117  |d cherohana  |y 200503011226  |z rozita 
040 |a LOC 
090 0 0 |a HF5415.13.   |b M352324 2006 
100 1 |a Mullins, John W. 
245 0 0 |a Marketing management  |a Marketing management  |a strategic decision-making approach   |c John W. Mullins...(et al.).... 
248 1 0 |n Tahun 5. - 2003. - Bangi, Selangor : Penerbitan Pelangi 
250 |a 5th ed. 
260 |a New York:   |b The McGraw-Hill Companies, Inc,   |c 2005 
300 |a x1vi, 1610p.:   |b ill.;   |c 25cm. 
490 0 |a McGraw-Hill International Edition 
700 0 |a Walker, Orville C. 
700 0 |a Boyd, Harper W. 
700 0 |a Larreche, Jean-Claude. 
852 0 0 |a Open shelf 
998 0 0 |a 0000001517 (Copy 3) 
999 |a 0000027343