Marketing management : a strategic decision-making approach

Main Author: Mullins, John W.
Other Authors: Walker, Orville C., Boyd, Harper W., Larreche, Jean-Claude.
Format: Open Shelf
Published: New York: The McGraw-Hill Companies, Inc, 2005
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245 0 0 |a Marketing management :   |b a strategic decision-making approach   |c John W.Mullins...(et al.).... 
248 1 0 |n Tahun 5. - 2003. - Bangi, Selangor : Penerbitan Pelangi 
260 |a New York:   |b The McGraw-Hill Companies, Inc,   |c 2005 
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700 0 |a Boyd, Harper W. 
700 0 |a Larreche, Jean-Claude. 
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